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Personalized Flash Drives Enhance Effectiveness of Business Presentation

With an estimated 30 million presentations made each day, most occurring in the business sector, it is clear that the bottom line for many companies can be directly affected by the presentation’s quality. In fact, while the presentation topics are in essence infinitely diverse, the common denominator shared among most of is the need to inspire and ultimately produce some form of action (purchase/consumption of the presenter’s goods or services) on the part of the audience.

To add “power” to presentations, many companies are reaching for software such as PowerPoint or Keynote. However, much of the information communicated in these presentations, being new to the audience, has a low rate of retention, resulting in decreased effectiveness.

To help communicate main points and expand on topics covered in the presentation, many companies lean on paper-based print outs. This is a simple and effective tactic. However, with the latest focus on greener business practices in the corporate environment and statistics pointing to the average U.S. office worker already throwing away 1,500 printed pages per year, presentation printouts may not be the most mindful solution.

Another tactic employed by some companies is to design a section on their website to display either elements of the presentation content or the actual presentation slides. This is often accomplished by adding a sub page to the presenting company’s website – www.companyxyz.com/howtogogreener. While this is a smart communication strategy, unless the audience is given incentives for visiting the website page(s), chances are a small percentage of the audience will take the initiative to pay a post-presentation visit.

Some pioneering companies are leveraging the power of customized flash drives to help make an immediate impact with their audience, resulting in higher response rates. In comparison to traditional tactics, the use of flash drives to enhance the effectiveness of a business presentation offers a greener approach and requires little action if any from the audience outside the course of their normal daily routine. In fact, by providing audience members with a flash drive preloaded with a presentation and/or other materials (add links to company website, photos, any digital content deemed applicable), they now have a functional, mobile data storage device that adds value to their workday.

As brand is king in the American marketplace, it’s a wise investment to take the concept of preloaded flash drives one step further and have the company brand imprinted or etched on the outside of the usb drive. If your audience is smaller and more intimate/specific, offering personalized (recipient name on one side…company logo/info on the opposite side) drives is a tangible example of professionalism and respect.

Indiedrive, Inc. and CFgear.com Announce Strategic Alliance

Brookings, S.D., and Minneapolis, Minn., December 08, 2007:

CFgear.com and Indiedrive, Inc. today announced they have entered into a definitive strategic alliance. The alliance is the result of extensive communication regarding the explosive demand for music distributed via usb flash drives.

Under the alliance, CFgear.com will fulfill the manufacturing and branding of the usb flash drive. Indiedrive will leverage an extensive and expanding network of independent musicians. Both companies will participate in marketing, promotion and logistics surrounding the final product.

“The partnership is a powerful opportunity to empower independent musicians with a voice in a new but rapidly growing marketplace,” said CFgear.com CEO, Jonathan C. Burns.

Steve Thaemart, Indiedrive President and Artist Representative said, “Through this partnership we are able to offer independent musicians and their fans an innovative product and service… it’s really a win-win situation for everyone involved. Besides, if we’re going down, at least we can take someone with us.”

About CFgear.com

CFgear.com based in Brookings, S.D., is a provider of premium branded flash drive hardware products. Founded in 2006, the company blends sophisticated preload software with premium flash drive hardware to produce brilliant, precise marketing tools for a growingly diverse list of industries. For more information, please visit CFgear’s website at www.cfgear.com.

About Indiedrive, Inc.

Created by independent musicians as an exciting new way to sell their music, Indiedrive.com is the world’s first dedicated USB album marketplace. For more information, visit www.indiedrive.com.

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